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Since 2012, Lou Jones Studio has embarked upon an ambitious long-term project to document positive aspects of everyday life across the African continent, an extended photo essay that reveals Africa’s immense beauty and vitality.

Much of Western visualization of Africa has focused primarily on poverty, conflict, pestilence, and wildlife, when the real image is much more complex than these cliches. The mission of panAFRICAproject is to create a contemporary, visual portrait of modern Africa, a depiction that has thus far remained undisclosed to the Western world.



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